NO PURCHASE NECESSARY

Promotion Description

The Kellogg's™ Heisman® Weekend Tailgate Party Sweepstakes consists of a Grand Prize Sweepstakes and a Weekly Sweepstakes (collectively, the "Sweepstakes"). The Grand Prize Sweepstakes begins at 12:00:00 AM Eastern Time (ET) on 8/18/14 and ends at 11:59:59 PM (ET) on 10/31/14 ("Grand Prize Sweepstakes Period"). The Weekly Sweepstakes begins at 12:00:00 AM Eastern Time (ET) on 8/18/14 for all methods of entry. The Weekly Sweepstakes ends at 11:59:59 PM (ET) on 12/31/14 for entries made through ESPN.com. Additional Weekly Sweepstakes prizes will be available until 11:59:59 PM (ET) on 6/30/15 (the ESPN.com Entry Period and the additional Weekly Sweepstakes will be collectively called the "Weekly Sweepstakes Period") but entrants may only enter for the additional weekly prizes through KFR.com and Twitter; and Weekly Sweepstakes entries received after the 10/31/14 date will not be included as entries into the Grand Prize Sweepstakes. The Grand Prize Sweepstakes Period and the Weekly Sweepstakes Period are collectively known as the "Promotion Period". For purposes of these Official Rules, a "Day" is defined as each twenty-four (24) hour period during the Promotion Period beginning at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET); and a "Week" is defined as a seven (7) calendar day period during the Promotion Period beginning on a Monday at 12:00:00 AM (ET) and ending seven (7) days later on a Sunday at 11:59:59 PM (ET) (except for the last Week of the Sweepstakes which covers a nine (9) day period which begins on a Monday and ends eight (8) days later on a Tuesday). Non-winning Weekly Sweepstakes entries will be automatically rolled over into subsequent Weekly Sweepstakes drawings. Additionally, all eligible Weekly Sweepstakes entries received during the Grand Prize Sweepstakes Period will be automatically entered into the Grand Prize Sweepstakes drawing.

Eligibility

Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry. Employees of Kellogg Company ("Sponsor"), the Heisman Trophy Trust, ESPN, Inc., their respective parent companies, affiliates, subsidiaries, suppliers, advertising and promotion agencies and anyone else connected with the production and distribution of this Sweepstakes (collectively, the "Promotion Entities") and their immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household of each are not eligible to participate.

How to Enter the Contest

There are three (3) methods of entry. In order to enter the Sweepstakes via entry method 3A noted below, you must be a registered member of the Kellogg’s Family Rewards® ("KFR") program. To become a registered member of the KFR program, go to https://www.kelloggsfamilyrewards.com/en_US/login.html and follow the instructions to complete the registration. Becoming a KFR program member and entry into the Sweepstakes is free. By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. Participation is also subject to the Kellogg's Family Rewards® Terms and Conditions ("Terms") available at https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/es_US/officialrules/KFRTermsandConditions2014.pdf.

  1. KFR Promotion Code Entry: During the Sweepstakes Period, purchase any specially marked Cheez-It® Original crackers (13.7 oz.); Cheez-It® Reduced Fat crackers (11.5 oz.); Cheez-It® White Cheddar crackers (12.4 oz.); Cheez-It® Snack Mix Original (10.5 oz.); Cheez-It Grooves™ crackers (9 oz. – Sharp White Cheddar; Zesty Cheddar Ranch); Keebler® Town House® crackers (13.8 oz. – original only); Keebler® Town House® Pita crackers (9.5 oz. – Sea Salt; Mediterranean Herb); Keebler® Town House® Pretzel Thins crackers (10 oz. – sea salt; and parmesan herb flavor); Keebler® Club® Original crackers (13.7 oz.); Keebler® Club® Multi-Grain crackers (12.7 oz.); Keebler® Fudge Shoppe® Grasshopper® cookies (10 oz.); Keebler® Simply Made cookies (10 oz. – butter flavor; and chocolate chip flavor); Keebler® S'mores cookies (7 oz. – original; and peanut butter flavor); Kellogg's® Rice Krispies Treats® (16 ct.); Cheez-It® Caddy (12 ct. - Variety); and Keebler® Fudge Shoppe® Fudge Stripes® Caddy (12 ct.) ("Participating Product(s)"), and look inside the box/package to find the KFR promotion code. Then, go online to www.kelloggfamilyrewards.com/Heisman ("KFR Entry Website"), log-in to your KFR program account and follow the instructions to enter the KFR promotion code for the box/package of the Participating Product to enter the Sweepstakes. For Grand Prize Sweepstakes - KFR promotion codes must be submitted by 11:59:59 PM (ET) on 10/31/14 in order to be entered into the Grand Prize Sweepstakes. For Weekly Sweepstakes - KFR promotion codes must be submitted by 11:59:59 PM (ET) on 6/30/15 in order to be entered into the Weekly Sweepstakes. Entries submitted after 10/31/14 are only eligible for the Weekly Sweepstakes and will not be considered for the Grand Prize Sweepstakes. NOTE: KFR code online entry must be made by the entrant, only at the KFR Entry Website. Entries made by any other individual or any entity, and/or originating at any other website or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. The use of any device to automate the entry process is prohibited.
  2. No Purchase Entry - ESPN.com: This method of entry will only be available until 10/31/14 for the Grand Prize Sweepstakes. It will be available for the Weekly Sweepstakes until 12/31/14. To enter the Sweepstakes without making a purchase, go to http://www.ESPN.com/cheezit ("Website") and log into your ESPN.com account, complete the online registration with the information requested, and then follow the instructions to complete your entry. To enter via this method of entry, entrant must be a member of ESPN.com or its family of sites (e.g. ABC.com, ABCNEWS.com, DisneyOnlineFamily.com). Registration is free. If entrant is not a member, entrant may register by clicking on the link as indicated on the Website and following the instructions. During registration, entrant will be asked to provide his or her name, physical address, zip code, telephone number, email address, birth date and gender, select a user name and password and accept the Terms of Use of ESPN.com. Those who are already members of ESPN.com will be asked to enter their account information (email address or user name and password) to enter. Entrant may then be asked: (i) to answer survey questions or (ii) to consent to receive promotional emails from the Sponsor. Answering survey questions or consenting to receive promotional emails is optional and does not have to be agreed to in order to be eligible to enter the Sweepstakes or to win a prize, nor does answering survey questions or consenting to receive promotional emails increase an entrant's chances of winning. Entrants are responsible for insuring that all contact information is up-to-date and accurate
  3. No Purchase Entry - Twitter: To enter the Sweepstakes without making a purchase via Twitter.com, you must be a registered Twitter.com member. Becoming a Twitter.com member and entry into the Sweepstakes are both free. Entrants must go to Twitter.com, log into their Twitter account and tweet a digital photo of themselves striking a Heisman® pose. Photo may only include entrant - no other individuals may appear in the photo. Entrant must include the hashtag #ShowYourHeismanSweeps in their Tweet. Any photo on Twitter tagged with the hashtag @ShowYourHeismanSweeps may be eligible for this Sweepstakes. Use of the hashtag #ShowYourHeismanSweeps constitutes your unconditional acceptance to these Official Rules. To become a registered Twitter user, go to www.Twitter.com and follow the instructions to become a user. Becoming a registered Twitter user and entry into the Sweepstakes is free, but is subject to acceptance of the terms and conditions of use of www.Twitter.com. Sweepstakes is in no way sponsored, endorsed or administered by Twitter. Direct any questions, comments, or complaints regarding the Sweepstakes to Sponsor, not Twitter.
  4. Limit of ten (10) entries per person, per Day during the Promotion Period - regardless of method of entry.

    ALL ELIGIBLE SWEEPSTAKES ENTRIES RECEIVED DURING THE GRAND PRIZE SWEEPSTAKES PERIOD WILL BE ENTERED INTO THE GRAND PRIZE SWEEPSTAKES DRAWING; AND ALL ELIGIBLE SWEEPSTAKES ENTRIES RECEIVED DURING THE WEEKLY SWEEPSTAKES PERIOD WILL BE ENTERED INTO THE RESPECTIVE WEEKLY SWEEPSTAKES DRAWINGS. Photos may not disparage or denigrate the name, image and/or logo of any school, team and/or the Heisman Trophy®. If for any reason during the Promotion Period a photo submission is not compliant with these Official Rules as solely determined by Sponsor, the submission will be disqualified from the Sweepstakes. All photo submissions must be the original work of the entrant, never been previously published, must not infringe on any third party rights, including but not limited to intellectual property rights and the rights of privacy and publicity, and may not include content which is offensive, violent or suggests violence, must not be derogatory, sexually suggestive, obscene, defamatory, contain explicit language or imagery or otherwise be inappropriate for publication in general circulation, or depicts the Promotion Entities and/or any of their products in a manner which is not consistent with its positive image and/or their approved trademark use. No other manufacturers' products are permitted in the photo submission. Entries may not show individuals other than the entrant. By entering the Sweepstakes, the entrant gives Sponsor the right to use, edit, or publish the photo submission without further compensation and entrant agrees to assign and transfer any and all rights, title and interest in the photo submission to the Sponsor, and, if required, will sign any documents necessary to transfer copyright and rights of publicity. If applicable, winner may have to certify in writing that his/her entry was original and produced by the entrant and no other person or entity holds rights to the photo submission. All entry materials become the property of Sponsor and will not be returned.

    NOTE: Any online entry must be made by the entrant. Entries made by any other individual or any entity, and/or originating at any other website or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. The use of any device to automate the entry process is prohibited. Sponsor is not responsible for any change of email address, mailing address and/or phone number of entrants.

    The KFR Entry Website's database clock will be the official timekeeper for online entries in this Sweepstakes. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible. Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes. Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

    In the event of a dispute regarding entries, any entries will be deemed to have been submitted by the Authorized Account Holder of the KFR Account, ESPN.com account, Twitter.com account and/or email address submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. "Authorized Account Holder" means the natural person who is assigned to an account by Sponsor, or its KFR program administrator, respective ESPN.com or Twitter.com access provider, Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address, ESPN.com account, Twitter.com account or other organization that is responsible for assigning KFR Accounts associated with the KFR program. Entrants may not participate with multiple KFR Accounts, ESPN.com accounts, Twitter.com accounts and/or email addresses nor may entrants use any device or artifice to enter as multiple entrants in the Sweepstakes. Any entrant who attempts to enter with multiple KFR Accounts, multiple ESPN.com accounts, multiple Twitter.com accounts, multiple email addresses, under multiple identities or uses any other device or artifice to enter multiple times beyond the Maximum Entry Number per Day in the Sweepstakes will be disqualified from participation and all entries submitted by that entrant will be void. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

    Grand Prize Winner Selection and Notification

    Grand Prize winners will be selected in a random drawing on or about 11/3/14 from among all eligible entries received by Sponsor or its designee, whose decisions are final and binding. The potential Grand Prize winners will be notified by email, Twitter Direct Message ("DM"), phone and/or mail, using contact information provided or collected at the time of entry. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within five (5) calendar days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be randomly selected in Sponsor's sole discretion. Sponsor, in its sole discretion, will attempt to contact up to three (3) alternate potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such prize will be forfeited and an alternate prize winner may be selected provided there is sufficient time remaining to award the prize.

    Weekly Prize Winner Selection and Notification

    Four (4) Weekly Sweepstakes winners each Week of the Promotion Period, for a total of one hundred eighty (180) Weekly Prize winners, will be selected in a random drawing on or about two (2) business days following the end of a Weekly Sweepstakes period from among all eligible entries received by Sponsor or its designee, whose decisions are final and binding, during the respective Weekly Sweepstakes period. The potential Weekly Prize winners will be notified by email, DM, phone and/or mail, using contact information provided or collected at the time of entry. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within five (5) calendar days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be randomly selected in Sponsor's sole discretion. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such prize will be forfeited and an alternate prize winner may be selected

    Prizes/Approximate Retail Values (ARV)/Odds

    GRAND PRIZE SWEEPSTAKES - Ten (10) Grand Prizes - Each winner will receive a 4-day/3-night trip for winner and one (1) guest to attend the Official Heisman® Tailgate Party Weekend in New York, NY selected by Sponsor in its sole discretion (ARV $7,050 for each Grand Prize). Each trip includes: round-trip coach air transportation for winner and one (1) guest between a major commercial airport closest to the winner's residence selected by Sponsor in its sole discretion and New York NY; Sponsor-selected lodging in New York City consisting of one (1) room for three (3) nights (based on double occupancy); admission for winner and one (1) guest to attend the Official Heisman® Weekend Tailgate Party; $1,500 in the form of a check for the winner only (which may be used toward food, ground transportation, entertainment and miscellaneous expenses while on the trip); and an autographed item from 1991 Heisman Trophy® winner Desmond Howard. Trip must be taken from 12/12/14 – 12/15/14 or prize will be forfeited in its entirety. No transfer or substitution of trip elements will be permitted. Winner and his/her travel companion must depart/return from the same major airport and travel on same itinerary. Trip does not include taxes, meals, tips, gratuities, service charges, hotel room service, laundry service, alcoholic beverages, merchandise, souvenirs, local and long distance telephone calls, airport charges, or any other service or item not specifically described above. Trip is not redeemable for cash. Actual retail value of prize may vary depending on location of winner's residence and may fluctuate due to market conditions, changes in value of components, (e.g. air transportation and hotel rates) and other reasons. If winner lives within two hundred fifty (250) miles of New York, NY, Sponsor will substitute air transportation with ground transportation between winner's residence and hotel in the destination city, and the difference in value will not be awarded. In the event any scheduled event associated with the prize and/or any other component of the prize is cancelled, delayed, or postponed for any reason outside the control of the Sponsor, Sponsor will have no further obligation, other than to award the remainder of the prize. Odds of winning a Grand Prize depend on the total number of eligible entries received from all entry methods combined during the Grand Prize Sweepstakes Period.

    WEEKLY SWEEPSTAKES - One Hundred Eighty (180) Weekly Prizes (four (4) prizes per Week) - An autographed football from 1991 Heisman Trophy® winner Desmond Howard (ARV $25 each). Odds of winning a Weekly Prize depend on the total number of eligible entries received from all entry methods combined for each Weekly Sweepstakes Period.

    Total ARV of all prizes $75,000. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners. Limit one (1) Grand Prize and one (1) Weekly Prize per person in the Sweepstakes. Grand Prize winners will receive a 1099 tax form for the approximate retail value of the prize.

    General

    Potential Grand Prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within seven (7) days after first notification attempt. Guest of Grand Prize winners (if a minor, his/her parent or legal guardian must be the prize winner and must sign on his/her behalf) must sign and return a Liability/Publicity Release prior to awarding of prize. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. Subject to all federal, state and local laws/regulations. Promotion Entities will have no liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities. By participating, winners release and agree to hold harmless Promotion Entities and each of their respective affiliates, directors, employees, officers and agents, including without limitation, their advertising/promotional agencies from any and all liability, injury, loss or damage of any kind, including but not limited to personal injury or death, arising from or in connection with participation in the Sweepstakes, or the awarding, receipt, possession, use or misuse of any prize and/or with respect to participation in any travel or prize related activity. Acceptance of a prize shall be construed as and signify prize winner's agreement and consent that Sponsor may use the prize winner's name, photograph, likeness, voice, biographical information, prize information, statements and address (city and state) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation, review, approval or payment, where allowed by law. By participating in this Sweepstakes, entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.

    Limitations and Releases

    Promotion Entities are not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website and/or wireless network or any combination thereof. Sponsor reserves the right to modify, extend, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein. If for any reason any entry portion of the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes; and award any remaining prizes from among all eligible entries received up to the action taken by the Sponsor provided a sufficient number of eligible entries have been received. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF LAW AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT OF THE LAW.

    Privacy

    For information about how Kellogg Company uses your personal information, please see its privacy policy, located at http://www.kelloggcompany.com/privacy.aspx. For information about ESPN uses your personal information, please see its privacy policy at http://disneyprivacycenter.com/.

    Winner's List

    For names of winners, send a self-addressed, stamped envelope by 9/30/15 to: Kellogg's™ Heisman® Weekend Tailgate Party Sweepstakes, Attn: Winner's List, P.O. Box 7999, Kalamazoo, MI 49003-7999. Winner's list to be available after 7/31/15.

    Sponsor

    Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

    ®,™, © 2014 Kellogg NA Co.